SONS Records
Helping an independent record label light up the charts…and the town centre
About The Project
SONS Records is an independent record label based in Stoke-on-Trent. With a new compilation album in the works, the Director, Seb Clarke, reached out to discuss an idea he had for the artwork. He wanted to install a giant red neon sign on the label’s small two-story office building, which he could then have photographed for use on the cover.
My role was to adapt the label’s existing logo to make the most of the space the sign makers had to work with. Once the sign was installed and photographed, I was to go on and design the sleeve for the 12-inch LP.
Deliverables
Agency
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I started the process of adapting the logo by removing the logomark, leaving just the name of the label. I then reduced the size of the two ‘S’s in the word SONS, which enabled me to increase the size of the word ‘records’, making it visible from a greater distance. The result was a giant 6 x 2 metre sign that you just can’t miss.
“Once again, Sam demonstrated a perfect understanding of what we were trying to achieve artistically. Over the years, he’s helped us to create a trademark style for SONS and I would thoroughly recommend him to anyone who places any value on the graphic representation of their brand.”
Seb Clarke
Director, SONS Records
