Playing for Charity

Designing a winning logo for a sporting charitable organisation

A group of football players celebrating a cup win, with the Playing for Charity logo placed in the corner

About The Project

Playing for Charity is a charitable organisation designed to help people raise money for charity by playing the sports they love.

Just as they were getting things up and running, they approached me to design a suitable logo for the organisation that combined the themes of sport and charity.

Deliverables

  • Logo Design
A modern logo with a stylised ribbon forming a medal, accompanied by the text

With the theme of sport and charity in mind, I created a logomark that combines the shape of a winners medal with the shape of a charity awareness ribbon. For the company name, I used a sans-serif typeface that is a nice balance between professional and playful, which made for a great fit for this type of organisation.

A visual representation of the logomark concept, showing how a medal and ribbon merge into the final design. Different versions of the Playing for Charity logo, including a horizontal version, a stacked version, and the logomark on its own.
A white t-shirt featuring the Playing for Charity logo on the front, displayed against a green background. Two round pin badges, one featuring the Playing for Charity logo, placed on a blue background.
A set of three white flags featuring the Playing for Charity logo, standing in a row against a dark backdrop.

“I was extremely impressed by the service Sam provided, he understood exactly what we were looking for in a logo and went on to create a truly distinctive design. He did an amazing job and I can’t recommend him enough.”

Duncan Kreeger

Founder, Playing for Charity

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