Rockwind
Designing a logo for a high-end outdoor clothing company
About The Project
Rockwind is an outdoor clothing and equipment company that makes high-end products for people who seek and enjoy adventure. In need of a suitable logo for their brand, the team asked me to create a logo that would feel at home on a premium product and that would help distinguish them from competitors in their space. They also requested that the logo, in some way, felt inspirational.
Deliverables
The logomark I created is a combination of the letter R and the shape of a flag on top of a mountain. It’s an image most people are familiar with and one that’s often used to symbolise success, hard work and achievement. If you’re the outdoorsy, adventurous type, as Rockwind’s ideal customer is, it’s an image that’s likely to make you want to get up and go out on your own adventure, which is exactly the kind of inspirational effect the client was hoping for.
It’s a clever concept, executed in a simple way that makes the logo suitable for use at large and small sizes.
Black and white were chosen as the primary brand colours to add to the clean, premium feel.
