Relais & Châteaux
Designing print collateral and signage for a luxury hospitality brand
About The Project
Relais & Châteaux is an association of individually owned and operated luxury hotels and restaurants. The group currently has over 500 members in 60 countries.
For their London Showcase in 2018, we were asked to design several items of print collateral and signage. The theme of the event was the Joy of Bees, which reflects Relais & Chateaux’s dedication to ecology and sustainability.
Deliverables
Agency
Nettl of Stafford
Graphic Panels
We started the process by creating a set of 31 graphic panels, which were to be displayed on tables occupied by reps from each of the hotels taking part in the event. Each panel is 500 x 725mm in size and designed to make a great first impression, with beautiful photography of the hotel(s) alongside information about the location.
Each panel is colour coded by country to make it easy for people to distinguish between different locations.
In keeping with the Showcase theme, each panel features a fact about honeybees, taken from the book ‘Planting for Honeybees’, by Sarah Wyndham Lewis.
Programme Booklet
To help guide visitors around the event, we created an 8-page programme featuring a table plan and key. Hotels were grouped by region to help visitors find hotels in the location(s) they were most interested in.
Press Wall
As the Showcase was to have a red carpet entrance, we designed a 2.4 x 2.4m press wall featuring a repeating pattern of the brand and event logos. This served as the ideal backdrop for visitor photos.
