Elite Welfare Management
Refining the brand identity of a welfare-support service for professional footballers
About The Project
Elite Welfare Management (EWM) is a welfare-support service dedicated to helping professional football players maximise their performance on the pitch by taking care of their wellbeing off it.
With an existing logo that didn’t work well when printed in one colour, EWM approached me to give their logo a refresh. The goal was to keep the original concept intact but make it suitable for single colour printing and give it a slightly more modern feel.
Deliverables
To make the logo work when printed in one colour, I added some space between each of the coloured segments in the logomark. This, along with setting the company name in a slightly bolder typeface, was enough to give it the more modern feel it needed. For the finishing touch, I rotated the logomark so that the hexagon shape formed in the negative space sat straight rather than at an angle.
After the logo was finalised, I redesigned the brand’s business stationery and updated the all their design files that featured the old logo.
“Sam’s services have played a key role in the development of EWM. He has never let us down, even on a tight schedule he always delivers and maintains the high standard required. His reliability and creativity are second to none. I would highly recommend him if you need someone that will deliver a high standard of work time and time again.”
Vincent Pericard
Founder, Elite Welfare Management
